The Pivotal Moments and Business Reasons Necessitating a Platform Migration

Jerzy Zawadzki - Chief Technology Officer
7 minutes read

Every company eventually experiences a big change. At this crossroads, the familiar path they've traveled begins to seem more like a dead end than a highway to success. This is often the case with e-commerce platforms.

The reliable software that once streamlined e-commerce operations might now hinder its growth, cause performance issues, or simply be unable to keep pace with evolving technology.

What to do then?

There are many options, and migrating to a new Magento-based e-commerce platform is one of them.

But what does the migration to a new e-commerce platform entail, when do you need to decide to migrate, and what are the main reasons for migration?

All that and much more will be covered in this article.

Keeping Up with Innovation: Why E-commerce Platforms Need to Adapt

Technology is developing at a dizzying pace, and what is cutting-edge today may seem clunky and outdated in a few years.

Why is this the case?

Well, for starters, technological advancements constantly introduce new features and functionalities. Let’s take, for example, cloud storage and how it has revolutionized data management. An e-commerce platform built before the cloud era may now struggle to integrate seamlessly with these innovative solutions. Suddenly, your once-reliable platform feels like it's stuck in the past and limits you.

User needs and expectations evolve too. People are accustomed to intuitive interfaces and lightning-fast performance on their devices. If your business e-commerce platform is slow, buggy, or has complex navigation, it will frustrate users and hinder productivity – not exactly a recipe for happy employees or efficient workflows.

Security is another essential factor. Cybersecurity threats are still with us, and outdated e-commerce platforms become vulnerable targets for attackers. On the other hand, a modern platform with robust security features and ongoing updates provides a much stronger defense against cyber threats. It protects your valuable data, and client information, and keeps your business safe.

What’s the cure? Among other things, moving to a cutting-edge e-commerce platform that can leverage the latest advancements. Magento 2, for example, offers a robust, flexible, and scalable solution designed to meet the evolving needs of modern e-commerce businesses. 

When Migration Becomes Necessary

Deciding to move to a new e-commerce platform, such as Magento, isn’t a decision to be taken lightly Moreover, while migration can solve many issues, it’s important to recognize that it is one of several solutions available. 

  • So, how to determine if a platform migration is truly necessary for your business? Answer questions: Is your platform creating more problems than benefits?

  • Do you focus more on fixing bugs than growing your business?

  • Is your platform sluggish, prone to crashes, or riddled with bugs?

  • Does your platform feel like it's constantly playing catch-up?

  • Have you noticed integration issues or compatibility woes?

  • Do providers still offer support for your platform?

These questions can help identify whether your current platform is nearing the end of its useful life. 

However, sometimes, optimizing and upgrading your existing platform can resolve many issues. Thus, examine your current situation, observe, recognize warning signs, and make informed decisions.

Three Major Business Reasons for Platform Migration

Let us show you three strong reasons for changing a platform to a new system, along with their business cases.

#1 Success and Scalability Issues With the Current Platform

Business case: Your store has experienced significant success, and your current platform lacks scalability.

Here's what's happening: your online business is thriving and attracting more customers. Suddenly, you notice sluggish performance during peak sales seasons or encounter limitations on the number of products you can list.

Your old e-commerce platform might struggle to handle the increased traffic and data demands. This can result in frustrated customers encountering slow loading times or error messages.

But there is a solution – migration to a more scalable environment for your online store. 

Migration promotes growth, ensures smooth operations during high-volume periods, and allows you to continue providing a positive customer experience.

A modern platform like Magento can also streamline inventory management, order processing, and other essential functions so you can focus on growing your business without being hindered by system limitations.

#2 Obsolescence of the Current Platform Due to Lack of Updates

Business case: Your store has operated for numerous years without updates, rendering the old platform obsolete.

Perhaps you have used the same platform for a decade, relying on a system that hasn't received any updates in years. If it’s true, your e-commerce has no right to succeed. On the contrary, this can be a recipe for disaster.

Technological advancements happen constantly, and outdated platforms often lack the features and functionalities needed to compete in the current marketplace. Furthermore, security vulnerabilities discovered in older versions may not receive patches or fixes, leaving your store susceptible to data breaches.

However, migrating to an e-commerce platform that receives ongoing updates ensures you have access to the latest features, security enhancements, and bug fixes.

This keeps your store secure, allows you to leverage new functionalities to optimize operations, and ensures your platform remains compatible with the ever-evolving digital landscape.

Ensure Smooth Operations and Accelerate Growth

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#3 Strategic Needs for International Expansion Are Not Supported by the Existing Platform

Business case: Your strategic business plans, such as international expansion, demand a platform to accommodate growth that the existing one cannot support.

Let’s suppose you have ambitious plans to take your store global, reach new markets, and attract customers worldwide. Sadly, your current e-commerce system might not be equipped to handle these international ambitions.

Localization features, multiple currency support, and the ability to integrate with global payment gateways might be essential for successful expansion. Your current platform simply can't handle it, doesn't offer such options, and isn't tuned enough for the future.

Therefore, again, platform migration would be a savior here. 

Moving to an e-commerce solution designed for international business can give you the tools you need to overcome language barriers, streamline global transactions, and deliver a consistent customer experience for international markets.

As a result, you can capitalize on new opportunities and expand your reach without being limited by platform constraints. If you move to e-commerce software with robust international support, you will unlock your store's full growth potential and achieve your global business goals.

The Long-Term Benefits of Migrating to Your New E-commerce Platform

Apart from greater scalability, improved safety and performance, and better strategy and expansion, what are other benefits?

Improved UX

Modern e-commerce platforms like Magento place a high priority on user-friendly interfaces and intuitive design. The result can be increased employee adoption, improved user satisfaction, and potentially even higher customer satisfaction levels if your platform interacts directly with clients.

Increased Collaboration and Workflow Efficiency

Newer platforms often offer improved collaboration features. They can streamline communication, facilitate knowledge sharing, and allow teams to work together more effectively towards shared goals. Think about an e-commerce platform designed for real-time document editing, task assignment, and progress tracking. It could foster a more collaborative and productive work environment, right?

Reduced Maintenance Costs

Outdated e-commerce platforms may require significant resources for maintenance and troubleshooting. However modern platforms provide improved stability, automated backups, and readily available support. Thus, they can potentially reduce the need for in-house IT resources. This can free up your IT team to focus on strategic initiatives rather than tackling routine maintenance tasks.

Integration with Cutting-Edge Technologies

Today's platforms are often designed with open APIs that simplify integration with other tools. This can give you access to a wider range of services as well as create a customized ecosystem that perfectly suits your business needs. With APIs, you can connect your e-commerce platform with marketing automation tools, customer relationship management systems, or data analytics solutions to create a powerful and interconnected tech stack.

Improved Compliance

Newer e-commerce platforms often come equipped with robust security features and encryption protocols. They are built with compliance in mind and adhere to relevant industry regulations. This can give you peace of mind knowing your data is secure and your business is operating within legal frameworks.

If not Migrating to a New E-commerce Platform, then What? 

Of course, migration is not a solution to all problems. There are other ways to address issues with your e-commerce platform, and they may also be right for your case. 

Among them are:

  • platform optimization – sometimes, optimizing your current platform can address performance and usability issues without the need for a full migration

  • modular upgrades – adding or upgrading specific modules or extensions can enhance your platform’s capabilities.

  • hybrid solutions – combining new and existing technologies can provide a balanced approach, and improve functionality while preserving familiar elements.

But if you have tried other ways and migration still seems to be the most effective solution, and you do not choose it, be prepared for stagnation and lost opportunities. 

Moreover, competitors who take advantage of advanced features and integrations will leave you behind as they keep up with changing customer needs and you can’t.

Not to mention:

  • security vulnerabilities

  • lack of comfort using the platform – both for customers and employees

  • integration headaches

  • the financial burden of maintaining an outdated platform

Ultimately, choosing not to migrate is like putting yourself at a disadvantage. 

The long-term consequences may affect your overall business agility. In the current competitive landscape, staying stagnant simply isn't a good idea.

Beginning of the Migration Journey: How Can Tech Partners Help?

The best part is that you don’t have to go into platform migration on your own – you can work with tech partners instead. 

Their expertise can help you start the process, assess your current system, recommend an optimal migration strategy, navigate the complexities at every stage, and ensure an efficient transition. Moreover, some tech partners specialize in Magento development services and can help you migrate to this platform and utilize its advanced features. 

Tech experts from Polcode can be invaluable allies here.

We offer a comprehensive suite of services, perfect for companies with diverse needs. These include Magento development, Magento 2 UX/UI designing, Magento 2 performance optimization, Magento support and maintenance, and more. 

We will be with you from the very beginning of your journey so we can get to know your product and start working together.

Conclusion

Platform migration might seem like a challenge, but the long-term benefits outweigh the short-term hurdles. With a modern platform, you can set your business up for success, growth, and efficiency.

If you want to move to a Magento e-commerce solution but need a helpful hand, contact Polcode or take advantage of our Team Extension services.

Work with our world-class developers, enhance your workforce and add a missing piece to your team so you can enjoy a successful migration.

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