Bestshop24 Quadruples Sales After Reviving Online Store

A Digital-First Home & Décor Brand

Bestshop24 is an e-commerce brand based in Berlin, Germany, offering aesthetic household and home décor products crafted with high-quality European workmanship. The company’s portfolio includes hundreds of products for bathrooms, kitchens, and gardens, serving customers primarily in Germany, Austria, Switzerland, and Poland.

Customers value Bestshop24 for replacing the traditional home and hardware retail experience with a tailored digital journey. In addition to online sales, the brand offers delivery and on-site installation services, allowing customers to receive ready-to-assemble products with built-in components.

Faster Page Load Speeds
We significantly improved page loading speeds, which were taking up to 30 seconds before the website overhaul, reducing it down to a minimum of 5 seconds.
Customer Sales up 400%
The webstore was able to increase customer sales by 400% compared to the month before we started our cooperation.
Happier Customers
The site was able to gather more nuanced customer data insights by moving interactions onto their platform compared to analytics delivered by Amazon.

The Challenge

Poor Performance and Limited Customer Insights

Before the project began, Bestshop24 relied heavily on Amazon as its primary sales channel. While Amazon provides a broad market reach, it also comes with limitations such as high fees, delivery constraints, and restricted access to detailed customer insights.

Bestshop24 had previously operated its own online store, but the platform had been largely neglected for years. As a result, the website suffered from severe performance issues, including page load times of up to 30 seconds.

In today’s e-commerce environment, such performance issues are critical. Customers’ tolerance for slow websites is measured in seconds, and 79% of users who experience performance problems are less likely to return and purchase again. Improving site performance was therefore essential before restarting direct online sales.

Hear from Our Client:

When we started working with Polcode, our store was a forgotten and poorly functioning sales channel. Within a year of work, we managed to achieve a 400% increase in sales. Polcode contributed so much to the success and performance of our store.

Przemysław Sieg

CEO at Bestshop24.eu

The Solution

Revitalizing the E-commerce Platform

Polcode analyzed Bestshop24’s technical setup and delivered a bespoke roadmap for revamping the e-commerce store. The project was taken over from the previous development team and successfully launched within weeks.

The primary goals were to:

Improve overall website performance and stability
Enhance the customer experience
Introduce modern e-commerce functionalities

Alongside frontend and backend development, Polcode also resolved numerous bugs and cleaned up legacy code issues that had previously impacted both customers and administrators.

Implemented Features

Faster page load speed & performance

Migrate to a better server

Enable better customer features

General backend re-maintenance

Recommendations

Customer feedback & insights

Customer-Centric Improvements

Customer Feedback and Data Insights

One of the key challenges for Bestshop24 was the lack of rich, data-driven customer insights. While Amazon reviews provide general feedback, they do not offer the depth of information or direct engagement opportunities that standalone ecommerce platforms can deliver.

To address this, Polcode implemented a post-purchase customer satisfaction survey. Customers were encouraged to complete a short form in exchange for a 3% discount on their next purchase. This simple mechanism generated valuable customer insights and new touchpoints, enabling Bestshop24 to better understand customer needs and plan future improvements across products, delivery options, and payment methods.

Online Showroom & Product Recommendations

Polcode also developed an Inspiration feature that acts as an online showroom. It presents customers with complementary products that can be combined to create cohesive interior design concepts.

This recommendation layer not only supports higher sales but also increases customer engagement and helps users visualize complete solutions rather than individual products.

Business Outcomes

Results

Below are the key outcomes achieved after revitalizing Bestshop24’s standalone e-commerce platform.

Customer sales increased by 400% compared to the month before the cooperation began
Website performance improved dramatically, enabling faster and more reliable browsing
Bestshop24 gained direct access to richer customer data and insights
The brand relaunched its online store with confidence, supported by a cleaner codebase and smoother internal operations

By revitalizing its standalone ecommerce platform, Bestshop24 was able to reduce dependency on third-party marketplaces and build stronger, more direct relationships with its customers.