Do you like Avocados?
Polcode helped develop the Avocado Nation marketing platform, combining big data, social media content and personalized AI to engage avocado lovers in new, digital ways.
Avocados From Mexico (AFM) represent the #1 selling brand in the United States. They are a not-for-profit organization responsible for coordinating the marketing activities for the Mexican Hass Avocados Importers, who sell over 1.7 billion pounds of avocados each year. People love Hass avocados because they’re soft, creamy and densely full of nutrients, and primarily come from Mexico – the only place in the world where avocado trees naturally bloom four times a year!
Building The Avocado Nation
Avocados From Mexico wants to transform the traditional produce industry with big data and personalized AI. They needed a platform that could engage avo-lovers online, helping them share home-made content, and earn rewards for purchasing avocados through AFM’s new loyalty program.
Polcode’s product & web developers came together to create Avocado Nation, an engagement platform which promotes a healthy lifestyle, encourages people to buy avocados and gets users interacting with the AFM brand identity. Through this process,
AFM can also gather customer insights and observe interactions on the platform.
The Avocado Nation platform offers several ways for consumers to engage with AFM. Polcode developed AFM’s new loyalty platform which is comprised of the following elements:
- Studios – User-generated Content Stream
- Shop – Purchasing Avocado-inspired clothing with virtual Avocado
- Rewards – Exchanging real-life avocado purchases for Avocado Dollars
- Administrative Panel – Enables AFM to manage everything in one place
- Receipt Scanner – Users scan their receipts to earn Avocado Dollars
The Avo-lover’s Digital Experience
Content managed by AFM is displayed in the Studios section, which contains photos, recipes, short videos and GIFs. Users can create playlists or browse categories, which can be personalized based on their interests. AFM can manage Studios from the admin panel, removing or adding content, and creating new campaigns around it.
A visually stunning, virtual marketplace where Avocado Dollars can be exchanged for rewards – the shop isn’t your typical ecommerce store. Instead, users can acquire Avocado Dollars by showing proof of purchase through the app.
The virtual currency can be exchanged for Avocado-inspired clothing. Additionally, the shop can be easily updated with new products whenever the AFM team wants to run new campaigns or release new product lines.
The Rewards system uses Optical Character Recognition (OCR) technology, allowing users to scan their receipts and receive their rewards. We integrated the OCR scanner tool to automate this process, so that AFM campaign managers don’t have to manually verify or award each user.
AFM also needed a way to easily manage the new marketing platform. With a dedicated admin panel, AFM’s marketers can create campaigns, manage users and company brands. They can also add or remove user-generated content, and process the submission of receipts for Avocado Dollars.
We also integrated the ecommerce API into their marketing system, which is responsible for managing content in the store, online magazine and product selection.
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