About the Client: Lead Generation Agency

hotLead is a lead generation agency specializing in B2B campaigns. The company supports clients in filling sales funnels and connecting with decision-makers to drive sales and business growth.

A video case study about this project is available on YouTube: How AI Chat Halved the Time Needed to Write a Script?

The Challenge

Reducing Time and Cost

hotLead’s campaigns depend on well-crafted communication scenarios tailored to potential clients. Each scenario required 60-90 minutes to prepare, consuming significant time and resources. The goal was to develop an AI-driven solution that would automate this process while maintaining the creativity and quality essential to successful outreach. 

The Solution

Implementing AI for Automation

Polcode developed a learning prompt mechanism for hotLead, leveraging AI to generate cold email communication scenarios. The team utilizes an iterative approach, conducting workshops and refining the solution based on real-world results. By integrating hotLead’s historical data and best-performing scenarios, the AI was tailored to meet the agency's needs.

Hear from our Client:

I appreciate the commitment and conducting the project in the right way. The AI solution developed by Polcode reduced the preparation time for the client's email campaigns by twofold. The model also wrote 20 scenarios in 20–25 working days, resulting in cost savings. The team combined their AI expertise and creativity to complete the project within the schedule.

Piotr Wolniewicz

CEO

The Results

Achieving Efficiency and ROI

  • 50% Time Savings: The time required to prepare communication scenarios was cut in half.

  • Rapid ROI: The project paid for itself after the creation of just 20 scenarios, achieved in 20–25 working days.

  • High-Quality Content: The AI-generated scenarios matched the creativity and uniqueness of manually crafted ones.

  • Successful Collaboration: Polcode's expertise and iterative approach ensured timely delivery and a solution that exceeded expectations.

Deliverables

A learning prompt mechanism tailored to hotLead's needs.
Integration of historical data to improve scenario quality.
Workshops and iterative development to refine the AI model.

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