These days new IT technologies allow us to collect an unlimited amount of data. Unfortunately, quite often, the increase of data amount results only in an increase in storage cost and nothing more.
Before company management makes a decision to begin their new adventure and invest in Big Data it should first check whether the organization is ready to incorporate data analysis into business decision making process.
Big Data means that e.g. carrying out sales initiatives, marketing campaigns or new product launch will be closely connected and influenced by the results of data analysis from multiple independent data sources.
Business owners must be ready to operate in constant motion when information about client behavior and data analysis results will be accessible in real-time providing insight into the efficacy and demanding dynamic adjustment to a process.
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