Easton Hockey’s website was based on WordPress, along with a number of its plugins, and BuddyPress, its social networking extension. The structure of the site allows the Client’s team to make updates to the site, e.g. add a new product or player, publish news items, create new pages in multiple languages, or create forms to run sweepstakes easily and comfortably. The site was enriched with a number of useful customizations, e.g. easily manipulatable zoomed images and videos of professional hockey players discussing the products. Also, more functionalities were added to BuddyPress extension, enabling the registered users to log into the website, upload, and save their favorite videos, subscribe and contribute to different hockey discussions, and log in with their Facebook account.